The term "
Active Data Warehousing (ADW)" was coined in 1999 when a
Teradata Magazine article described how a few customers were using data warehouse insights in operational processes. Since then, dozens of Teradata clients have deployed highly competitive applications using
ADW techniques.
The trend started by Teradata customers and Teradata Engineering now goes by the names "pervasive BI," "operational BI," "real-time BI" and Active Data Warehousing (ADW). Active Data Warehousing describes the technical techniques needed to achieve those goals.
An enterprise data warehouse is "just another database" but with the distinction that it contains the most trusted and comprehensive data owned by the enterprise. It can be used in all the ways databases can be used — in eCommerce web sites, employee portals, web services, Java and .NET applications, and embedded in batch or workflow processes.
The key to
ADW applications is a robust, mature mixed-workload management subsystem. Teradata can help you
concurrently run dozens of complex reports, multiple data load jobs, data mining and hundreds of fast tactical queries while meeting service level agreements for the front line user.
