Crystal Ball, Black Box or Advanced Forecasting and Demand Planning in Retail and CPG
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Pervasive digitalization. Multiple delivery channels. New entrants to the market that have retrained consumers to expect on-demand access. A pandemic accelerating trends. All of these factors are coming together to create challenges for supply chains.
A European general merchandise retailer saw a 2.2% increase in sales after leveraging a multi-layer model that integrated new data and improved forecasting accuracy from 66% to 77%.
A grocery retailer increased sales of baked goods 12% by using real-time sales feeds to forecast and deliver demand plans directly to stores.
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