Enhancing Sports Fan Engagement With Data-Driven Insights

Sports organizations often struggle to understand and engage their diverse fan bases, missing opportunities for personalized experiences and revenue optimization. This challenge isn’t unique to sports: Organizations across various industries face similar difficulties delivering deep individual customer insights in a timely manner, despite the growing investment in customer data platforms.

By leveraging insights that sports organizations are now gaining, other industries can enhance customer satisfaction and optimize their engagement strategies, too.

Teradata Vantage™ provides a unified view of customer data, while ClearScape Analytics™ provides advanced analytics to analyze multitudes of interactions, delivering personalized experiences and increasing satisfaction.

Join this live demo to learn practical strategies for harnessing data to enhance fan experiences, so you can stay ahead of the competition.

Find out how to:

• Segment fans into distinct clusters based on behaviors, preferences, and demographics to tailor marketing strategies and enhance personalized fan experiences
• Quickly and easily identify and eliminate friction points in customer journeys

Speakers include:

Dustin Spangler

Director of Marketing Data Management at Teradata

Dustin Spangler is the Director of Data Science and AI at Teradata. Before this role, he served as the VP of Data and Analytics for the Utah Jazz and LHM Sports & Entertainment. He has successfully built numerous analytic environments and solutions, driving value from data and earning patents for customer identification models. Dustin has experience in various industries, including sports, media & entertainment, healthcare, home automation, retail, financial, manufacturing, and tech. He enjoys traveling with his wife and three children and spending time on carpentry projects.

Kevin Sturgeon

Director of Cloud Engineering Field Technology at Teradata

Kevin leads a global program focused on developing and delivering live demonstration assets that showcase Teradata’s technological and business benefits. His expertise includes cloud solutions, data and systems architecture, AI/ML, advanced analytics, and business outcomes.